这个浙江小县城，老板都在卖椅子，全球每3把转椅就有1把是他们造的

Core Viewpoint - Anji, known as the "Chair Capital of China," is a major hub for chair manufacturing, producing one-third of China's chairs and over 50% of its exports, with a complete industrial chain established over 30 years [2][4]. Industry Overview - Anji's chair industry began in 1982 with the production of the first five-wheel chair, and now has over 1,200 companies, with 52.08% being large-scale enterprises. The total industrial output value reached 26.17 billion yuan last year, with 46 companies generating over 100 million yuan [4][5]. - The industry is currently focusing on serving the consumer market (C-end) and building brands, with many companies undergoing transformation to adapt to new market demands [4][5]. Company Transformations - Companies like Ling Sheng Home, founded by a young entrepreneur, have shifted focus to e-commerce, particularly cross-border sales, to find growth opportunities [5][7]. - Traditional manufacturers are also transitioning to "integrated trade" models, expanding from B-end to C-end markets to seek long-term value [10][12]. - Wanbao Technology, established in 2013, has evolved from B-end exports to developing its own brands on platforms like Amazon, achieving overseas sales of 1.5 billion yuan last year [12][22]. Market Strategies - Companies are employing various strategies to penetrate different markets, such as focusing on product differentiation and understanding local consumer preferences [24][25]. - For example, Jie Anxin has tailored its products for the Japanese market, emphasizing detailed packaging and design to meet local consumer expectations [24][25]. Challenges and Adaptations - The transition from B-end to C-end is complex, requiring new skills in design, consumer insights, and supply chain management [15][21]. - Companies like Wanbao Technology faced significant challenges during the pandemic, leading to strategic shifts and a focus on popular product lines to recover from losses [22][36]. Future Outlook - The global furniture market is projected to exceed $925.4 billion by 2029, with an annual growth rate of over 12%, indicating significant potential for companies that can adapt and innovate [37]. - Companies are aiming to establish themselves as long-term brands rather than just channel brands, focusing on unique product offerings that are difficult to replicate [37].