别让成功的惯性“锁死” 未来 | 创业Lifestyle

Core Viewpoint - The article discusses the dangers of "path dependence" and "success dependence" in entrepreneurship, emphasizing that reliance on past experiences can hinder innovation and adaptation to new market conditions [4][6][15]. Group 1: Path Dependence - Path dependence can lead to a reliance on outdated strategies, making it difficult for companies to adapt to new technologies and market demands [4][6]. - Examples include Nokia and Kodak, which failed to transition to smartphones and digital photography due to their reliance on past successes [4][6]. - The concept of path dependence is rooted in increasing returns and transfer costs, which discourage companies from changing established practices [6][7]. Group 2: Success Dependence - Success dependence refers to the tendency to attribute past successes solely to specific methods, ignoring the context that made those methods effective [7][8]. - This cognitive bias can lead to a failure to question the relevance of established practices when market conditions change [7][8]. Group 3: Local Optima - The article highlights the issue of "local optima," where individuals or companies settle for satisfactory solutions without exploring potentially better options [10][11]. - This phenomenon can hinder personal growth and innovation, as sticking to familiar paths may prevent the discovery of superior alternatives [11][12]. Group 4: Breaking Free from Constraints - To overcome these limitations, companies should actively seek new experiences and challenge existing habits [16][18]. - Developing transferable skills can help entrepreneurs adapt to changing environments and avoid being trapped by outdated practices [18][19]. - The article advocates for a mindset shift from relying on past experiences to actively shaping future paths through continuous learning and adaptation [19].