三十年，vivo和它的“良币时代”

Core Viewpoint - The article discusses the evolution and future prospects of vivo, a Chinese smartphone brand, highlighting its journey from a small team to a global technology enterprise, and its strategic focus on long-term technological development and innovation [5][6][7]. Group 1: Historical Context - In 1995, vivo was founded in Dongguan, China, during a time when the country was experiencing significant industrial growth and a resurgence of national brands [3][10]. - The company started with a small team of seven and has grown to over 13,000 R&D personnel, serving more than 500 million users globally [6][10]. - By 2024, vivo had filed over 56,000 patents and received more than 21,000 patents globally, marking its significant contribution to the technology sector [6]. Group 2: Challenges and Growth - In 2011, vivo faced major challenges transitioning from feature phones to smartphones, incurring significant losses but ultimately emerging stronger by focusing on differentiation and user experience [17][21]. - The launch of the vivo X1, the world's first smartphone with a Hi-Fi chip, marked a turning point, leading to substantial market success and helping the company to overcome its initial difficulties [18][21]. Group 3: Strategic Direction - Vivo's strategy emphasizes the importance of long-term technological capabilities over short-term gains, focusing on user needs and unique offerings that competitors cannot easily replicate [30][32]. - The company has established partnerships with leading technology firms to enhance its capabilities in areas such as imaging and chip development, ensuring a competitive edge in the market [30][42]. Group 4: Future Outlook - Vivo is expanding into new areas such as mixed reality (MR) and robotics, with plans to develop products that integrate AI and enhance user experiences in home environments [35][37]. - The company's approach is characterized by a commitment to gradual innovation and collaboration with ecosystem partners, aiming to create a sustainable and mutually beneficial business environment [48][50].