不造车的华为，手握100万辆车的销售命脉

Core Viewpoint - Huawei has transitioned from a technology provider to a significant player in the automotive industry, establishing a comprehensive sales and service network while maintaining control over its brand and operations [7][28][30]. Group 1: Huawei's Automotive Strategy - Huawei's automotive business has evolved from initial skepticism to becoming a key partner for various car manufacturers, now collaborating with eight major state-owned car companies [7][8]. - The company has developed a structured sales model called "Hongmeng Zhixing," which integrates sales, delivery, and service functions under a unified management system [14][22]. - The sales strategy has shifted from a dual-channel approach to a more centralized model, allowing Huawei to exert greater control over the customer experience and operational standards [12][14][17]. Group 2: Sales and Distribution Channels - The establishment of "Hongmeng Zhixing" user centers has allowed Huawei to rapidly expand its service network by converting existing luxury brand showrooms into its own centers [18][19]. - Different types of stores, such as direct stores, authorized experience stores, and user centers, have been created to cater to various sales and service needs [21][22]. - The sales process emphasizes a standardized approach, with strict adherence to Huawei's operational guidelines to ensure a consistent customer experience across all locations [24][25]. Group 3: Product Development and Market Positioning - Huawei's product development strategy is heavily influenced by user feedback, allowing it to create vehicles that resonate with consumer needs, particularly in the high-end market [26][30]. - The company aims to position itself as a "super supplier" rather than a traditional car manufacturer, focusing on providing comprehensive solutions for smart vehicles [30][32]. - Huawei's approach to automotive sales reflects its broader strategy of leveraging its technological expertise while avoiding the pitfalls of direct vehicle manufacturing [28][32].