Core Viewpoint - The article narrates a story from the perspective of a 7-year-old child, Mao Mao, who expresses a strong emotional attachment to the restaurant chain Xibei, highlighting the impact of recent negative news on consumer behavior and trust in the brand [3][4]. Summary by Sections - The article describes Mao Mao's emotional reaction upon entering Xibei, where he immediately runs to the store manager, showcasing his deep connection to the brand [4]. - Mao Mao's mother, influenced by recent online discussions, initially suggests not taking him to Xibei, which leads to Mao Mao's distress as he insists on going there for his favorite children's meal [9]. - The mother reflects on their five-year relationship with Xibei, noting that there have been no food safety issues, and ultimately decides to uphold their tradition, emphasizing the importance of trust and routine in her child's growth [9].
西贝删除温情公关文《7岁的毛毛:我以为自己再也吃不到西贝了》
第一财经·2025-09-25 04:21