事关财富管理转型，多家券商高管建言！

Core Viewpoint - The article discusses the future of China's wealth management market, emphasizing the need to strengthen institutional foundations, enhance professional capabilities, and build a healthy ecosystem in the securities industry as it approaches the one-year anniversary of the "9·24" policy package implementation [1]. Institutional and Product Supply - Industry executives suggest increasing institutional and product supply to promote healthy development in wealth management, with a focus on long-term investment behaviors and tax incentives to encourage value investment [3]. - Recommendations include optimizing the regulatory environment to support long-term investment and expanding the investment scope of personal pensions [3]. - There is a consensus on the need for a regulatory framework and evaluation system that aligns with the buyer advisory model, promoting a shift from "selling products" to "managing accounts" [3]. - Suggestions for enhancing product supply include increasing the availability of REITs, target retirement funds, ESG products, and ETFs to meet residents' wealth allocation needs [4]. Enhancing Advisory Services - Securities advisory and fund advisory services are highlighted as key areas for future development, with a call for clearer regulatory guidance on service standards and responsibilities [5]. - The inclusion of ETFs in advisory portfolios is recommended to improve asset allocation efficiency for residents [6]. - Proposals include establishing unified professional certification and training systems for advisory personnel to enhance the overall professional image and service capabilities of the advisory workforce [6]. Industry Collaboration and Ecosystem Building - There is a strong call to stop low-level price competition and foster a collaborative industry ecosystem, focusing on investor education and risk prevention [7]. - Executives advocate for strengthening industry self-discipline and creating a fair market environment, emphasizing the importance of shared resources for investor education [7]. - The article encourages firms to differentiate their services and establish competitive advantages through unique positioning while maintaining market order and promoting high-quality development in the wealth management sector [7].