21世纪经济报道·2025-09-25 05:58Core Viewpoint - The article highlights the innovative approaches taken by Zhejiang Commercial Bank to enhance financial education and anti-fraud awareness through immersive and mobile methods, responding to the evolving nature of scams [1][8]. Group 1: Innovative Anti-Fraud Education - Zhejiang Commercial Bank has launched the "Zhejiang Bank Consumer Protection Anti-Fraud Laboratory" live streaming initiative, featuring three virtual high-fraud areas: campus, county, and community, using engaging experiments and situational performances to analyze common scam tactics [2][8]. - The live stream attracted 151,000 viewers, with a peak of 25,000 online participants, and received 559,000 likes and 13,000 comments, effectively bringing anti-fraud knowledge to life [2][8]. Group 2: Real-World Engagement - The bank organized a financial knowledge flash event at Hangzhou Xiaoshan International Airport, engaging over a thousand travelers through interactive activities like financial quizzes and challenges, promoting financial literacy in a real-world setting [5][6]. - During the back-to-school season, the bank conducted a unique financial education campaign on a flight from Hangzhou to Guangzhou, where nearly 200 passengers, especially freshmen, participated in a 30-minute "cloud anti-fraud class" [6][8]. Group 3: Comprehensive Outreach Strategy - The bank's anti-fraud education campaign spanned multiple cities, including Beijing, Zhengzhou, Xi'an, and Chengdu, utilizing online live broadcasts, offline events, and short video competitions to create a multi-dimensional communication matrix [8]. - The initiative aims to shift financial education from passive reception to active participation, enhancing the public's ability to identify and prevent financial risks, while continuing to uphold a consumer protection philosophy centered on the people [8].