Core Viewpoint - The article discusses the emotional connection between a child and the restaurant chain Xibei, highlighting the impact of recent negative publicity on customer trust and loyalty [1][10]. Group 1: Article Summary - The article features a 7-year-old child named Maomao who has been eating at Xibei since the age of 2. Due to recent negative news, Maomao's mother suggested not visiting Xibei, which led to Maomao's emotional reaction [1][7]. - Maomao's insistence on going to Xibei reflects a deeper bond formed over five years, emphasizing that dining at Xibei is more than just a meal; it represents trust and a routine in their family life [7][12]. Group 2: Company Response - In response to the negative publicity, Xibei launched a promotional campaign called "Xibei Invites You to Dinner," offering customers a 100 yuan dining voucher for in-store consumption, valid at all locations [12][15]. - The initiative aims to thank customers for their support and to reinforce the brand's commitment to quality and customer satisfaction [15].
刚刚,西贝删除了!
中国基金报·2025-09-25 07:23