乘联分会·2025-09-25 08:45Core Viewpoint - The article provides a comprehensive analysis of the pickup truck market in China, highlighting sales trends, export performance, and the impact of electric vehicles on the sector. It emphasizes the dominance of Great Wall Motors in the market and the growing importance of the southwest and northwest regions for pickup truck demand [2][3][5]. Overall Market Analysis - In August 2025, the pickup truck market sold 40,000 units, remaining stable year-on-year but down 3% month-on-month, indicating a mid-high level compared to the past five years. From January to August 2025, sales reached 369,000 units, a 7% increase year-on-year [2][5]. - The pickup truck market is influenced by seasonal factors, with sales typically increasing after the Spring Festival, driven by demand from real estate and engineering projects [5][8]. Export Performance - In 2024, the total export of pickup trucks reached 244,000 units, marking an 85% increase. By August 2025, exports were 21,000 units, a 3% increase year-on-year but a 9% decrease month-on-month. The export share of the pickup truck industry remains high, with 55% of total sales in the first eight months of 2025 being exports [3][10][14]. New Energy Pickup Trucks - The sales of new energy pickup trucks in 2024 reached 21,000 units, a 170% increase year-on-year. In August 2025, sales were 3,000 units, up 68% year-on-year but down 20% month-on-month. Cumulatively, 49,000 new energy pickup trucks were sold from January to August 2025, reflecting a 536% increase [3][12][13]. Regional Sales Characteristics - The main demand for pickup trucks is concentrated in the southwest and northwest regions, accounting for approximately 46% of total demand in August 2025. The northwest market is particularly strong due to economic activity driven by agriculture and construction [16][17][30]. - The market for pickup trucks in large cities is shrinking, while demand in smaller cities and rural areas is increasing, particularly for fuel pickup trucks [19][30]. Competitive Analysis - Great Wall Motors maintains a dominant position in the pickup truck market, with nearly 50% market share. Other strong competitors include Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu, which perform well in specific regions [22][24][30]. - The competitive landscape is evolving, with traditional manufacturers like SAIC Maxus and JAC Motors showing strong export performance, while new entrants like Radar and Changan are gaining traction [27][30].