第一财经·2025-09-25 14:58Core Insights - JD.com CEO Xu Ran announced a commitment to invest in building a trillion-scale AI ecosystem over the next three years, with founder Liu Qiangdong personally leading the JD Group Exploration Research Institute [2] - The company introduced its upgraded AI model brand JoyAI, along with three new AI products and applications across retail, health, logistics, and industrial sectors [2] Retail Innovations - JD.com unveiled its e-commerce innovation AI architecture, Oxygen, which enhances traditional browsing and search experiences by aligning with human decision-making processes [4] - The upcoming JD App version 16.0 will feature an intelligent search recommendation function called "Aigou," designed to provide personalized shopping experiences through natural language interaction [4] Double 11 Strategy - For the upcoming Double 11 shopping festival, JD.com plans to leverage technology for innovative marketing strategies, emphasizing the need for extensive scenario-based shopping guides [5] - The company has introduced a "topic" feature to aggregate content related to specific products, enabling a rapid trigger of intelligent shopping processes [5] Technological Advancements - The Oxygen system's open-source technology, particularly the Oxygent-9N-xLLM model inference engine, has achieved a fivefold efficiency increase and a 90% cost reduction for JD's retail operations [6] - JD's digital human platform has been upgraded to version 4.0, introducing the industry's first brand ambassador digital human, which significantly reduces costs in live streaming and customer service [6] Cost Efficiency - In the live streaming sector, digital humans cost only one-tenth of human hosts while outperforming over 80% of them in sales effectiveness [6] - The production cost of a single digital human has been reduced from tens of thousands to double digits, representing a cost decrease of over 90% compared to traditional filming methods [6]