Core Viewpoint - Chinese brands are undergoing a significant transformation from "product going out" to "brand going out," shifting from "OEM" to "independent innovation" in the context of global market dynamics and digitalization [2]. Group 1: Globalization and Market Understanding - The article questions whether Chinese brands are prepared for the globalization 2.0 era, emphasizing the need to understand different market cultures, habits, and trust mechanisms [2]. - It highlights the importance of deep integration in supply chains, channels, and brand values to succeed in international markets [2]. Group 2: Key Discussion Topics for the Live Event - The restructuring of outbound paths for cross-border e-commerce in the context of global changes [3]. - Strategies for systematically building global influence from "Made in China" to "Chinese brands" [3]. - Real opportunities and actionable strategies in emerging markets such as Russia, Africa, and the Middle East [3]. - The necessity for Chinese brands to pursue growth through globalization rather than merely expanding internationally [3]. - Efficiently connecting with global platforms, parks, and channel resources to achieve deeper market penetration [3].
9:00中国品牌全球化大会：为增长而出海 ｜今日直播
吴晓波频道·2025-09-26 00:21