从IFSCC看国货美妆创新：HBN以“慢科研”破局功效护肤赛道

Core Viewpoint - The cosmetics industry in China is entering a critical phase of transformation and upgrading, driven by increasing health awareness and aesthetic standards among consumers, with significant advancements showcased at the 35th IFSCC International Congress [1][7]. Group 1: Industry Trends - The Guangdong province, as the largest cosmetics industry hub in China, is leading the transition from "large scale" to "high quality" in the beauty economy through top-level design [2]. - A report indicates that several beauty brands rooted in the Greater Bay Area are now competing closely with international brands in terms of brand influence and innovation [2]. Group 2: HBN Brand Development - HBN, a skincare brand founded in Shenzhen in 2019, emphasizes "visible efficacy" and has established a unique technological advantage in the efficacy skincare sector, particularly in anti-aging [6][8]. - At the IFSCC Congress, HBN presented three significant research papers on anti-aging, including studies on AI-driven skin aging models, which provide theoretical support for future personalized anti-aging strategies [7]. Group 3: Research and Innovation - HBN has developed a comprehensive product line addressing various skincare needs, including anti-aging, brightening, and moisturizing, and has been recognized as a pioneer in advocating for "true efficacy" in skincare products [13][18]. - The brand has completed over 5,000 third-party international efficacy tests across its entire product range, reinforcing its commitment to scientific validation and consumer trust [16]. Group 4: Long-term Research Commitment - HBN has published nearly 40 international SCI journal papers through independent research and collaboration, addressing various fields such as mechanism research and application research [21][22]. - The brand has successfully registered four self-developed efficacy raw materials within two years, establishing a comprehensive raw material matrix that includes traditional Chinese plant extracts and international peptides [22]. Group 5: Brand Philosophy and Future Vision - HBN's approach reflects a commitment to long-term research and innovation, positioning itself as a leader in the high-quality development of the beauty economy and showcasing the value confidence of Chinese brands on a global stage [23].