21世纪经济报道·2025-09-26 08:08Core Viewpoint - Xiaomi's transformation over the past five years is a gradual process involving significant investment and strategic shifts, rather than a sudden change [1][4]. Group 1: Transformation Strategy - Xiaomi has shifted from being an opportunity-driven internet company to a mission-driven smart manufacturing and hardcore technology company [1][3]. - The company has committed to a five-year plan to invest 100 billion RMB in research and development, with actual investments reaching approximately 1020-1050 billion RMB, and a new plan to double this investment to 200 billion RMB [1][3][4]. - In 2023 alone, Xiaomi's R&D investment exceeded 30 billion RMB, highlighting the importance of sustained investment in technology [1][3]. Group 2: Product Development and Market Positioning - The Xiaomi 17 series showcases numerous leading technologies, marking a shift from following trends to setting them, with many features surpassing those of competitors like Apple [2][4]. - Xiaomi's strategy includes a bold rebranding of its smartphone line to emphasize its competitive stance against Apple, reflecting a commitment to high-end market positioning [5][6]. - The company aims to enhance its product offerings in high-end sectors, including automotive and chip development, with significant investments and a focus on quality [2][5]. Group 3: Supply Chain and Innovation - The introduction of new domestic materials in the Xiaomi 17 series signifies a new phase in supply chain autonomy, with plans to replicate this model in other key areas like imaging sensors and battery materials [2][9]. - Xiaomi's approach combines deep self-research with domestic partnerships, aiming for innovation in materials science and technology [9][10]. Group 4: Market Challenges and Future Outlook - The competitive landscape in the smartphone market is intense, with Xiaomi targeting a 20% market share over the next five years, emphasizing a long-term strategy [11][12]. - Despite challenges in the high-end market, Xiaomi remains committed to learning and improving, with a focus on delivering high-quality products and experiences [10][12].