宗馥莉的第二次“自伤式袭击”

Core Viewpoint - The article discusses the ongoing power struggle and brand transition within Wahaha Group, led by Zong Fuli, as she attempts to establish her authority and navigate the complexities of ownership and brand identity following the death of her father, Zong Qinghou [5][27]. Group 1: Background and Initial Actions - Zong Fuli initiated a significant move by resigning from her position, which was perceived as a "self-harming attack" to assert her leadership, ultimately leading to her becoming the chairman of Wahaha and acquiring all shares held by Zong Qinghou [6][11]. - The brand "Wahaha" is currently valued at over 90 billion, making it a crucial asset for the company, and any transition to a new brand like "Wawa Xiaozong" could erase decades of brand equity [12][21]. Group 2: Brand Transition and Challenges - A recent notification indicated that starting from the 2026 sales year, the company would transition to the new brand "Wawa Xiaozong," which has raised concerns among distributors about the brand's market acceptance [8][9]. - Distributors have expressed significant resistance to the new brand, with reports indicating that 99% of Wahaha distributors are unwilling to sell "Wawa Xiaozong" products, highlighting the challenges of brand loyalty and market trust [21][23]. Group 3: Financial Performance and Market Dynamics - In 2024, under Zong Fuli's leadership, Wahaha's revenue surged to 70 billion, a significant increase attributed to emotional consumer spending following Zong Qinghou's passing, but this growth is seen as unsustainable [24][27]. - The company has been cutting ties with underperforming distributors, which has created additional pressure on smaller distributors, leading to concerns about profitability and market stability [24][26]. Group 4: Legal and Ownership Issues - Zong Fuli's control over the Wahaha brand is complicated by ongoing legal disputes regarding employee stock ownership, which could impact her ability to fully leverage the brand [13][30]. - The inheritance dispute involving Zong Fuli and her siblings adds another layer of uncertainty, as the outcome could affect her control over Wahaha and its assets [31][32].