乘联分会·2025-09-26 09:18Overall Market - The overall market for passenger vehicles includes ICE (Internal Combustion Engine), BEV (Battery Electric Vehicle), and PHEV (Plug-in Hybrid Electric Vehicle) [4] - In the first eight months of 2025, the total production and sales of vehicles reached 2,481,169 units, with a year-on-year growth of 13.5% [5] - The market share of new energy vehicles (NEV) in the overall market reached 23.1% in production and 23.5% in wholesale [5] Submarket Analysis - The new energy vehicle market is segmented into BEV and PHEV, with significant growth observed in both categories [4] - The retail sales of new energy vehicles in August 2025 reached 1,114,901 units, showing an increase of 8.8% compared to the previous year [5] Export Market - The export of new energy vehicles in the first eight months of 2025 totaled 499,341 units, reflecting a growth of 20.2% year-on-year [5] - The overall export market for vehicles, including complete vehicles and CKD (Completely Knocked Down), showed a positive trend with a total of 2,481,169 units exported [5] Manufacturer Performance - BYD remains the top manufacturer in the new energy vehicle segment, with wholesale sales of 371,501 units, marking a growth of 10.2% [21] - Tesla China reported a decline in wholesale sales by 4.0%, totaling 83,192 units [21] Vehicle Type Segmentation - In August 2025, the retail sales of new energy vehicles were dominated by SUVs, with 543,141 units sold, followed by sedans and MPVs [26] - The overall retail market for new energy vehicles showed a significant increase in the SUV segment, indicating a shift in consumer preference [26] Brand Positioning - The luxury brand segment, including brands like Mercedes-Benz and BMW, continues to maintain a strong presence in the market, with competitive sales figures [4] - The market is segmented into price ranges, with vehicles priced below 100,000 yuan showing a notable increase in sales [4] Country Positioning - The export market for new energy vehicles is expanding, with countries increasingly adopting electric vehicles, contributing to the growth of the export segment [20] - The penetration rate of new energy vehicles in the export market reached 43.5% in 2025, indicating a growing acceptance of these vehicles globally [20] Price Positioning - The price segmentation of vehicles shows that the demand for mid-range vehicles (100,000 to 300,000 yuan) is increasing, reflecting changing consumer preferences [4] - The overall market dynamics indicate a shift towards more affordable electric vehicles, which is expected to drive future growth [4]