好利来门店回应月饼27元一块

Core Viewpoint - The pricing controversy surrounding the "Egg Yolk Red Lotus" mooncake from the well-known bakery brand Haolilai has sparked significant public attention, with many consumers deeming the price excessively high compared to similar products in the market [3][4]. Pricing Strategy - The "Egg Yolk Red Lotus" mooncake is priced at 27 yuan for a net weight of 125 grams, resulting in a price per gram exceeding 0.2 yuan, which has led to public outcry regarding its high cost [4]. - A staff member from a Haolilai store explained that the higher price is justified by the use of superior ingredients, including wheat flour, salted duck eggs, and cream, emphasizing that no additives are used [4]. - Haolilai's customer service stated that the pricing is standardized across the company, and the mooncake's flavor and heavier weight contribute to its higher price [5]. Gift Box Pricing - The "Family Reunion" mooncake gift box is priced at 369 yuan, containing 12 mooncakes, which translates to approximately 30.75 yuan per mooncake. If calculated based on the same type of loose mooncakes, the total would be around 222 yuan [7]. - Another gift box, "Good Fortune," is priced at 499 yuan for 16 mooncakes, equating to about 31.19 yuan per mooncake, with a loose calculation yielding approximately 262 yuan [7]. - Store staff confirmed that all prices are uniformly set across the country [7].