36氪精选：超越义乌！河北为何能卷成新一代「低价真神」？

Core Viewpoint - The article explores the evolution of the e-commerce landscape in Hebei, particularly focusing on the low-cost bag manufacturing industry in Baoding, highlighting the challenges and dynamics of price competition in the market [8][31]. Group 1: Industry Overview - Baoding, Hebei, is identified as the largest bag manufacturing center in China, producing 1 billion bags annually, with one in four bags sold in the market originating from this region [10][12]. - The local industry has seen a significant shift, with many entrepreneurs initially attracted by the low production costs and the ability to stay in their hometowns while working in the bag industry [22][24]. Group 2: Market Dynamics - The article notes a decline in foot traffic and sales in physical markets, indicating a shift towards online sales, where prices are significantly lower than in traditional retail [14][16]. - The emergence of "net supply" as a crucial intermediary between factories and online stores has allowed small workshops to participate in e-commerce, but it has also led to increased price competition and lower profit margins [27][29]. Group 3: Price Competition - The rise of low-cost e-commerce platforms has intensified price wars, forcing manufacturers to lower prices to remain competitive, often resulting in diminished product quality and increased customer complaints [31][34]. - The article highlights that a bag's price can drop from several tens of yuan to just a few yuan due to competitive pressures, leading to a cycle of low-cost production and reduced profitability [35][36]. Group 4: Future Outlook - Some manufacturers are attempting to break free from the price war by focusing on design upgrades and innovation, with some even obtaining patents to establish a competitive edge [35]. - Despite the challenges, there are businesses that choose to accept the current market conditions, aiming for modest profits rather than engaging in destructive price competition [36][39].