Core Viewpoint - The recent public relations incident involving Xibei has drawn significant attention, particularly regarding a video that claims a customer offered a house in exchange for a bowl of soup, which has been met with skepticism and ridicule from the public [1][10]. Summary by Sections Incident Overview - A video titled "I gave the old man a bowl of soup, and the old man wanted to give me a house in Beijing" was released by Xibei's official WeChat account, leading to widespread criticism and mockery online [1][6][10]. Customer Interaction - The video features Liu Mouxia, a former manager at Xibei's Beijing store, recounting an encounter with a customer from Inner Mongolia who, after multiple visits, offered her a one-bedroom apartment as a gesture of gratitude when he planned to move to a nursing home [9][10]. Public Reaction - The narrative has been labeled as "absurd" and "abstract" by netizens, with many questioning its authenticity and expressing disbelief at the story's plausibility [9][10][17]. Previous PR Issues - Xibei has faced multiple public relations challenges, including a recent article about a child named Mao Mao that was criticized for its emotional manipulation, leading to its removal after backlash [12][17]. Promotional Activities - In response to the negative publicity, Xibei launched a promotional campaign offering 100 yuan dining vouchers to customers, which was humorously noted by the public as being equivalent to only a few buns due to previous pricing controversies [19]. Future Plans - Xibei has announced plans to adjust its operations by October 1, 2025, in collaboration with suppliers to ensure food safety and improve inventory turnover [23].
又上热搜!“我给大爷一碗汤,大爷要送我北京一套房”?西贝客服回应:真人真事
中国基金报·2025-09-27 03:11