21社论丨AI赋能数字消费，不断拓宽经济增长新蓝海

Core Viewpoint - The article emphasizes the transformative impact of artificial intelligence (AI) on digital consumption, highlighting its role in enhancing supply, driving innovation, and creating new consumption experiences. Group 1: Characteristics of Digital Consumption - Digital consumption is characterized by three disruptive features: intelligence and personalization, scenario-based and immersive experiences, and integration and cross-industry collaboration [1][2]. - AI enables precise and personalized consumption supply by analyzing user behavior data, leading to a "one-to-one" shopping experience that aligns with individual lifestyles and values [1]. - The integration of AI with technologies like VR and AR creates immersive consumption scenarios, breaking traditional time and space limitations, exemplified by innovations in tourism and cultural heritage [1][2]. Group 2: Economic Impact and Innovation - AI-driven digital consumption is expected to stimulate economic growth by reducing decision-making costs, enhancing transparency, and fostering new demand, as evidenced by a significant reduction in return rates on e-commerce platforms [2]. - The demand for digital consumption encourages companies to increase investment in technological innovation, leading to upgrades across the entire industry chain, particularly in manufacturing and service sectors [3]. Group 3: Future Outlook - The future of digital consumption will be characterized by a highly intelligent ecosystem where AI permeates every aspect from product design to consumption, providing tailored and efficient services [3][4]. - There is potential for international expansion of digital consumption, with high-quality domestic AI products gaining influence in global markets, contributing to a comprehensive upgrade of human society [4].