第一财经·2025-09-27 06:17Core Insights - The article highlights the significant growth of new energy vehicles (NEVs) in Europe, particularly in plug-in hybrid vehicles (PHEVs) and battery electric vehicles (BEVs), driven by the entry of Chinese automakers into the European market [1][3]. Sales Growth - In August 2025, PHEV sales in Europe increased by 54.5% year-on-year, marking the sixth consecutive month of growth, while BEV sales rose by 30.2% [1][3]. - BYD achieved a remarkable 280% year-on-year increase in sales, selling nearly 96,000 vehicles in Europe in the first eight months of 2025, surpassing brands like Jaguar Land Rover, Honda, and Mitsubishi [1][3]. - SAIC Motor also reported a 19.7% year-on-year increase in sales, totaling 192,000 vehicles, surpassing Tesla in sales rankings [1][3]. Comparison with Established Brands - Traditional foreign brands such as Hyundai and Toyota experienced declines in sales, with Hyundai down 3.4% and Toyota down 6.7% in the same period [1][3]. - Tesla's sales fell over 32% year-on-year, indicating a significant shift in market dynamics favoring Chinese manufacturers [1][3]. Market Dynamics - The growth of Chinese automakers in Europe is largely attributed to the popularity of PHEVs, which are not subject to the same high tariffs as BEVs. The EU has imposed tariffs of up to 35.3% on Chinese-made electric vehicles, while PHEVs only face a 10% tariff [1][3][5]. - In March 2025, PHEVs accounted for 41% of BYD's electric vehicle sales in the EU, while SAIC's PHEV sales reached 49%. Chery, despite its smaller market presence, saw PHEVs make up 71% of its electric vehicle sales [5][6]. Product Offerings - BYD has introduced new PHEV models in Europe, including the SEAL U DM-i and the SEAL 6 DM-i Touring, while SAIC offers the MG HS PHEV [6].