3万元一斤！这茶藏着全国第一的底气

Core Viewpoint - Yingde Black Tea has achieved a brand value of 5.178 billion yuan, ranking first in the national black tea category for the first time, driven by multi-dimensional exploration from market to source, integrating consumption and innovation [1][12]. Group 1: Brand Value and Market Position - Yingde Black Tea is recognized as one of China's three major black teas, alongside Yunnan Dianhong and Anhui Qihong, known for its core characteristics of "rich, pure, sweet, and fragrant" [3]. - The core variety, Yinghong No. 9, has evolved from a tea tree variety to a commercial name and now a public brand name, showcasing successful agricultural technology commercialization [3]. - As of the end of 2024, Yingde's tea plantation area reached 181,600 acres, with an annual dry tea output of 18,000 tons, achieving a comprehensive output value of 9.045 billion yuan, aiming for a target of 10 billion yuan [11][12]. Group 2: Innovation and Technology - The space breeding experiment conducted in 2016 aimed to address the weaknesses of Yinghong No. 9, leading to the successful cultivation of a unique space mother tree, which has now expanded to over 2,000 plants [5][8]. - The introduction of modern breeding techniques, including molecular-assisted breeding, has significantly shortened the breeding cycle from 10-15 years to 3-5 years, enhancing the competitiveness of Yingde Black Tea [8][10]. - The high-end product line, including the premium Yinghong No. 9 gold tips priced at nearly 30,000 yuan per pound, reflects the brand's ability to command high premiums due to raw material scarcity and complex production processes [10]. Group 3: Market Expansion and Consumer Engagement - Yingde Black Tea has successfully expanded its market through collaborations, such as the partnership with Heytea to launch the "Yinghong Cheese Glutinous" series, achieving sales of 800,000 cups in a single day [10]. - The brand has diversified its product offerings, including innovative items like lychee cold brew black tea and red tea ice cream, enhancing its market presence and consumer engagement [10]. - The establishment of promotional centers in regions like Xinjiang aims to increase brand awareness and influence, further supporting the high-quality development of Yingde Black Tea [12].