3天超15万商家“抢滩” 高德：真实流量带动餐饮市场迎变革

Core Viewpoint - The article highlights the significant impact of Gaode Map's recent initiatives on the restaurant industry, showcasing a surge in merchant registrations and customer traffic due to supportive policies and a new evaluation system [1][2][6]. Group 1: Merchant Registration Surge - Gaode Map announced a waiver of the first-year store opening fee and supportive policies, leading to over 150,000 inquiries from merchants within three days, with a daily increase in new registrations soaring by 631% [1][2]. - The support policies are designed for all restaurant merchants, regardless of size, and include a 1,000 yuan traffic subsidy, dedicated operational consultants, and smart cash register systems [2][3]. Group 2: Business Growth and Traffic Increase - Many restaurants have reported substantial increases in business, with online traffic for some establishments rising by over 500% and in-store customer visits increasing by 30% [4][5]. - The "扫街榜" (Street Scanning List) has proven effective in driving real customer traffic, as seen in various restaurants across different cities experiencing significant growth in foot traffic [4][5]. Group 3: New Evaluation System - Gaode Map's new evaluation system, based on real customer behavior rather than self-reported ratings, aims to enhance the credibility of restaurant evaluations and reduce fraudulent practices [6][7]. - The system utilizes a combination of behavior and credit data to create a more reliable assessment of restaurants, which is expected to foster a healthier competitive environment in the industry [6][7]. Group 4: Industry Impact and Future Outlook - The initiatives by Gaode Map are reshaping the local service landscape, connecting tourists with local dining options and addressing the challenges faced by the restaurant industry [8]. - As the Golden Week approaches, the influx of tourists and the recovery of local consumption are expected to further accelerate merchant registrations and test the effectiveness of these industry changes [8].