Core Viewpoint - The article emphasizes the importance of financial education and consumer protection, highlighting the initiatives taken by China Construction Bank's Shenzhen branch to enhance public financial literacy and risk prevention capabilities through a comprehensive "Financial Education Promotion Week" [2][11]. Group 1: Multi-Dimensional Education - Shenzhen Construction Bank is implementing a comprehensive financial education campaign that covers both online and offline platforms, embodying the principle of "finance for the people" [4]. - The bank has established public education zones in its branches, utilizing various media such as LCD screens and smart teller machines to promote consumer rights protection [4]. - Interactive and immersive educational activities are being conducted, including the use of a 3D digital exhibition hall and dynamic posters in transportation hubs to convey the message of safeguarding financial rights [4][5]. Group 2: Targeted Outreach - To enhance public financial literacy, Shenzhen Construction Bank has formed a "Financial Youth Volunteer" team to deliver financial knowledge and anti-fraud education directly to communities [7]. - The bank is actively engaging with vulnerable groups, such as the elderly, by conducting workshops and interactive sessions to improve their awareness and ability to prevent fraud [8]. - The bank is also reaching out to corporate employees, educating them on money laundering risks and the legal consequences of high-risk financial behaviors [8]. Group 3: Diverse Activities Focused on Different Demographics - The bank is conducting specialized activities in schools to promote financial literacy among students and staff, including anti-counterfeiting campaigns and financial education workshops [10]. - Shenzhen Construction Bank is expanding its services to include community support initiatives, such as free haircuts and financial knowledge salons, to enhance its service offerings [10]. - A compliance training program is being implemented to strengthen the bank's internal culture of honesty and integrity, ensuring that all employees are well-versed in financial regulations and customer service [10]. Group 4: Consumer Protection in Emerging Markets - The article discusses the rise of the blind box economy and its associated risks, urging consumers to set spending limits and choose secure payment methods to protect their financial and personal information [11]. - The overarching theme of the "Financial Education Promotion Week" is to safeguard financial rights and contribute to a harmonious financial environment, ultimately supporting the public's quality of life [11].
覆盖全人群、渗透多场景！深圳建行“金融教育宣传周”交出民生守护答卷