旅居养老火了！险企纷纷布局

Core Viewpoint - The trend of travel-based elderly care is gaining popularity among active seniors, with a significant market potential as the elderly population in China is expected to exceed 300 million by the end of the 14th Five-Year Plan [4][7]. Group 1: Market Potential - The travel-based elderly care market is anticipated to transition from a niche to a mainstream market, driven by an increase in the elderly population and higher penetration rates [4]. - By 2035, the travel and health integration industry for the elderly is projected to reach a scale of 5 trillion yuan, accounting for 16.7% of the total output value of the silver economy [8]. Group 2: Industry Participation - Major insurance companies, including China Pacific Insurance, China Taiping, and others, are increasingly entering the travel-based elderly care market, with various operational models being adopted [5]. - The operational models include leveraging existing nationwide elderly care communities, establishing travel projects in key cities, and collaborating with tourism and health service providers [5]. Group 3: Characteristics of Elderly Travelers - The typical characteristics of "traveling elderly" include being relatively younger, preferring to experience different locations rather than staying in one place year-round, desiring a home-like environment instead of hotels, requiring medical and health support, and having social interaction needs [4]. Group 4: Policy Environment - Recent government policies have emphasized the development of the travel-based elderly care market, including the establishment of a national cooperation platform and the promotion of travel-based elderly care destinations [8]. - Local governments, such as Beijing and Hainan, are also implementing specific guidelines and standards to enhance the travel-based elderly care services [8]. Group 5: Challenges and Considerations - Despite the promising outlook, the travel-based elderly care sector is still in its early stages, facing challenges such as resource integration, quality service provider selection, and the need for standardized services tailored to elderly tourists [9]. - Balancing service quality and cost-effectiveness is crucial, as travel projects may experience fluctuating occupancy rates [9].