第一财经·2025-09-28 13:56Core Viewpoint - The launch of the 4K ultra-high-definition channel by Oriental TV marks a significant advancement in China's ultra-high-definition industry, driven by domestic chip technology and a complete industrial chain [3][4][9]. Industry and Company Summary - Oriental TV has officially become the ninth provincial satellite TV station in China to launch a 4K channel, emphasizing features such as all-day coverage and immersive viewing experiences [5][6]. - The channel's launch coincides with the introduction of a new 4K ultra-high-definition casting experience through the "Look Oriental" app, enhancing user engagement with high-quality visuals [5][9]. - Key domestic chip companies like Amlogic, Rockchip, and Allwinner Technology have provided essential technological support for the channel's launch, showcasing their flagship products at the event [4][6][7]. - Amlogic's S series SoC chips have been widely adopted in various smart terminal devices, with the company reporting a revenue of 1.801 billion yuan in Q2, a year-on-year increase of 9.94% [6]. - Rockchip's flagship products, including RK3588S-D and RK3528, have contributed to the company's revenue growth of 64% year-on-year, reaching 2.046 billion yuan in the first half of the year [7]. - The ultra-high-definition industry in China is experiencing rapid growth, supported by policies and market demand, with a complete industrial chain from core components to content production and terminal applications [9][10]. - The integration of AI and ultra-high-definition technology is expected to create significant value across various sectors, although challenges such as high production costs and increased data consumption remain [10][11]. - The Shanghai government's action plan aims to enhance core chip technology, improve display product standards, and increase the supply of ultra-high-definition terminal products, promoting a more mature industrial chain [10][11].