上市公司“存款搬家”？多元化理财方式逐渐受青睐

Core Viewpoint - The phenomenon of "deposit migration" among residents and enterprises is increasingly prominent due to the continuous decline in deposit interest rates and the advantages of wealth management products [1][2]. Group 1: Deposit Migration Trends - In August, new resident deposits decreased by 600 billion yuan year-on-year, totaling 1.1 trillion yuan, marking two consecutive months of negative growth [2]. - Non-bank deposits increased by 11.8 trillion yuan, up 5.5 trillion yuan year-on-year, highlighting the "seesaw" effect between resident and non-bank deposits [2]. - The trend of asset allocation is reflected in listed companies' preferences for wealth management, with a noticeable decline in the amount spent on wealth management products and cash deposits [2]. Group 2: Decline in Listed Companies' Wealth Management Scale - As of September 26, 2023, 1,095 listed companies held 12,395 wealth management products with a total subscription amount of 779 billion yuan, a decrease of 13.04% compared to the same period last year [4]. - The subscription amount for structured deposits decreased by nearly 100 billion yuan year-on-year, with a decline of 16.78%, while the amount for fixed-term deposits fell by over 150 billion yuan, down 37.29% [4][5]. Group 3: Reasons for Decline in Wealth Management Scale - The decline in wealth management scale is attributed to strict controls on idle funds and the management of bank structured deposit quotas [5]. - The shift in focus towards market-oriented wealth management reflects a reallocation of financial resources in response to the low-interest-rate environment [9][10]. Group 4: Diversification of Wealth Management Structure - Despite the overall decline in wealth management scale, the structure is evolving towards diversification, with an increasing preference for products linked to bonds, equities, and mixed assets [6][10]. - The subscription amount for securities company wealth management products increased by 7.74% year-on-year, while investments in other financial products also saw growth [6]. Group 5: Increased Interest in Direct Securities Investment - Since the A-share market's recovery, over 70 listed companies have announced plans to use idle funds for securities investment, aiming to enhance fund utilization and profitability [11][12]. - The shift towards securities investment is driven by the need for better returns in a low-interest-rate environment, with companies seeking to optimize their asset allocation [11][12].