逼疯代购！故宫日历2026又来了，60枚手工盖章！一本难求

Core Viewpoint - The Palace Museum calendar has become a cultural phenomenon in China, symbolizing a blend of tradition and modernity, and is highly sought after each year, reflecting its status as a "national cultural IP" [6][7]. Group 1: Sales Performance - The first edition of the Palace Museum calendar was released in 2010 with 300,000 copies selling out in three days [6]. - In 2015, the Year of the Sheep edition sold 1.1 million copies, setting a record for domestic calendars [6]. - The pre-sale for the 2024 Year of the Dragon edition exceeded 800,000 copies within 48 hours [7]. Group 2: Cultural Significance - The calendar is not just a timekeeping tool but a representation of Chinese culture, with themes of success and opportunity, particularly highlighted for the Year of the Horse in 2026 [12][14]. - It features a variety of cultural elements, including traditional Chinese art and literature, making it suitable for gifting to friends, family, and colleagues [60][132]. Group 3: Unique Features - The 2026 edition includes 60 hand-stamped seals, each representing different cultural symbols and artifacts from the Palace Museum, enhancing its collectible value [22][41]. - The calendar is designed to be a mini-museum, featuring around 420 precious artifacts and over 600 images, providing detailed historical and artistic context [82]. Group 4: Marketing and Pricing - The retail price for the calendar is set at 126 yuan, with special editions often selling at a premium due to high demand [27][84]. - The marketing strategy includes early pre-orders and exclusive offers, such as additional gifts with purchase, to attract consumers [50][118].