贵阳成咖啡之城,每2000人有一家咖啡店
21世纪经济报道·2025-09-29 15:19

Core Viewpoint - Guiyang is emerging as a new "Coffee City" in China, attracting attention for its unique coffee culture and independent coffee shops, despite lacking traditional advantages in coffee production and branding [1][4]. Group 1: Guiyang's Coffee Culture - Guiyang has a remarkable density of coffee shops, with one for every 2,000 residents, and has produced over ten national coffee champions [1]. - The city has become a popular tourist destination, with nearly 20 million views on coffee-related topics on social media platforms like Xiaohongshu [1]. - Local coffee shops emphasize unique flavors, such as the "Zhe'er Gen Americano," which incorporates local ingredients, showcasing the integration of coffee with local culture [4][6]. Group 2: Factors Contributing to Success - The low presence of chain coffee brands allows independent coffee shops to thrive, fostering a community-driven culture of skill sharing and innovation among baristas [4][6]. - The training culture in Guiyang's coffee scene is characterized by high-frequency practice and competition, contributing to the city's reputation for quality coffee [4][6]. Group 3: Challenges Ahead - The rapid increase in independent coffee shops may dilute customer bases, as the local population of 6.6 million may not sustain such density [6][7]. - There is a shortage of skilled operational talent in areas such as branding and supply chain management, which poses challenges for the growth of coffee shops [7]. - Guiyang's inland location results in logistical challenges for sourcing coffee beans, leading to higher costs and longer delivery times compared to coastal cities [7]. Group 4: Future Directions - Guiyang aims to establish a stable value-creating coffee industry chain to drive economic growth, with initiatives like the establishment of the Guiyang Coffee Industry Association and the launch of a bilingual coffee map [10][12]. - The city is focusing on integrating coffee with cultural tourism to redefine its image and attract younger consumers, leveraging coffee as a tool for modern cultural expression [12]. - The development of supportive policies and infrastructure is essential for Guiyang to transition from a "story city" to an "industry city" in the coffee sector [10][12].