21世纪经济报道·2025-09-29 23:50Core Viewpoint - The article highlights the significant rise in gold prices, which have reached a historical high of $3,800 per ounce, marking a 45% increase this year, the largest annual gain since 1979. This surge is expected to influence the jewelry market as brands adjust their prices ahead of the upcoming holiday season [1][4]. Price Adjustments by Jewelry Brands - Multiple jewelry brands have raised their "one-price" product prices due to the rising gold prices. For instance, Chow Tai Fook announced that price adjustments would begin in October, with some popular items seeing increases of 30% to 40% [4][3]. - Chao Hong Ji has also started changing price tags, with certain items seeing price hikes between 200 to 500 yuan. The adjustments are based on gold market trends and the company's marketing strategies [4]. - On September 24, Chow Sang Sang increased the prices of its gold jewelry by 100 to 500 yuan, with variations depending on the style [4]. Market Dynamics and Investment Trends - The recent surge in gold prices has attracted significant global investment, with SPDR increasing its holdings by 18.9 tons on September 19 and reaching a total of 1,005.72 tons [8]. - Bank of America reported a record inflow of $17.6 billion into the gold market over the past four weeks, indicating strong investor interest despite warnings of an "overbought" status [8]. - Analysts suggest that the current gold price increase is driven by lower opportunity costs due to declining dollar asset yields and heightened geopolitical tensions, particularly in the Middle East [9].