房产中介不得PUA房主，北京协会发文

Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of 10 initiatives aimed at promoting ethical practices and transparency within the real estate market, emphasizing the need to avoid sensationalism and ensure fair competition [1][2][3][4][5]. Group 1: Correct Public Opinion Guidance - Avoid negative market narratives: Members should refrain from spreading exaggerated risks or creating panic in the real estate market, and instead provide objective interpretations of market data [2]. - Accurate market representation: Members must not selectively present low-priced properties as representative cases, which could lead to misleading conclusions about market conditions [2]. - Regulate information dissemination: The use of sensationalist headlines like "housing prices plummet" is prohibited, ensuring that all market data shared is accurate, comprehensive, and sourced reliably [2]. Group 2: Standardize Business Operations - Prohibit false showings and low-price inducements: Members must not create fake property viewings to meet KPIs or entice homeowners to list properties at lower prices [3]. - Ban malicious price suppression: Properties should be evaluated scientifically, and members must not use manipulative tactics to pressure homeowners into lowering prices [3]. - Regulate property pricing negotiations: Members must accurately reflect market prices and cannot engage in lowball negotiations without client authorization [3]. Group 3: Standardize Charging Practices - Clear pricing policies: Members are required to adhere to transparent pricing practices, publicly displaying service items, content, and fee standards without hidden charges [4]. - Regulate commission practices: Members must not engage in improper competition through promises of rebates or commissions, and should avoid any form of improper benefit transfer [4]. Group 4: Promote Fair Competition - Ban exclusive agreements: In new property agency and channel operations, members should not leverage their position to enforce exclusive agreements with developers, ensuring fair market competition [5]. - Reasonable fee determination: Fees should be based on the quality and content of real estate services, and members must not resort to price-cutting strategies to gain business [5].