初创企业战略指南：两个问题，四条路径 | 红杉汇内参

Core Viewpoint - The article emphasizes the importance of finding the Product-Market Fit (PMF) and selecting the right commercialization path for startups, introducing the "Entrepreneurial Strategy Compass" framework to guide strategic choices and avoid pitfalls of blind trial and error [3]. Group 1: Entrepreneurial Strategy Compass - The Entrepreneurial Strategy Compass consists of four quadrants that help startups identify viable market strategies and clarify the core assumptions supporting each choice [4]. - Startups must consider two key competitive trade-offs: the attitude towards established industry players (cooperation vs. competition) and the focus on innovation and investment (control vs. execution) [5][6]. Group 2: Knowledge Property Strategy - In this quadrant, startups choose to collaborate with established firms while retaining control over their products or technologies, focusing on creating value for the partners' customers [9]. - Companies adopting this strategy prioritize intellectual property protection and invest in R&D to build a strong competitive moat [10]. Group 3: Architecture Strategy - Entrepreneurs who successfully implement an architecture strategy often have high public visibility, requiring them to compete and control key value chain nodes [12]. - This strategy is exemplified by companies like Facebook and Google, which redefined existing markets through innovative combinations of customer engagement, technology, and identity [12]. Group 4: Value Chain Strategy - Startups focusing on the value chain strategy invest in commercial viability and competitiveness by integrating into existing value chains rather than disrupting them [13]. - These companies aim to meet the specific needs of stakeholders within the value chain, positioning themselves as preferred partners for established firms [13]. Group 5: Disruption Strategy - The disruption strategy involves directly competing with established firms, emphasizing rapid commercialization and market share expansion [14]. - Companies like Netflix exemplify this approach by targeting underserved market segments and leveraging new technologies to redefine existing business models [15]. Group 6: Decision-Making Process - Entrepreneurs should fill out strategic options across all four quadrants before making decisions, allowing them to identify potential obstacles and align resources effectively [18]. - When multiple paths appear viable, entrepreneurs should return to their core mission and ensure alignment with their team's passion, which is crucial for attracting investors and partners [19].