北京房地产中介协会：不得采用PUA手段损害房主合法权益

Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of 10 initiatives aimed at regulating real estate brokerage behavior and promoting a healthy market environment during a critical phase of market stabilization [1][2]. Group 1: Market Information Disclosure - The association emphasizes the importance of maintaining a correct public opinion and objectively disclosing market information, urging members not to spread exaggerated risks or create market panic [2]. - Members are advised to avoid using misleading low-priced properties as representative cases to prevent skewed interpretations of market conditions [3]. - The use of sensationalist headlines is discouraged, and all market data should be accurate, comprehensive, and sourced reliably [3]. Group 2: Business Operations Regulation - The initiatives prohibit false property viewings and enticing homeowners to list at lower prices, emphasizing the need for ethical practices in meeting company KPIs [4]. - Members must scientifically assess property values and refrain from using manipulative tactics that harm homeowners' rights, such as artificially low pricing or market manipulation [4]. - Accurate reflection of market prices is mandated, and any negotiations must be conducted with proper authorization from clients [4]. Group 3: Consumer Rights Protection - The association calls for clear pricing practices, requiring members to publicly display service items, content, and fee standards without hidden charges [5]. - It is prohibited to engage in unfair competition through promises of rebates or commissions to buyers, and any financial arrangements must maintain normal banking practices [5]. Group 4: Fair Competition and Market Ecology - The initiatives ban exclusive agreements in new property agency and channel businesses to ensure fair competition in the market [6]. - Reasonable fee structures should be established based on the quality of real estate brokerage services, avoiding low-price competition that disrupts normal business operations [7]. - The association encourages all members to respond positively to these initiatives, enhancing self-discipline and maintaining a stable and healthy development of the Beijing real estate market [7].