雷军的敌人正在变多

Core Viewpoint - The article discusses Xiaomi's recent developments in the electric vehicle sector, highlighting both the successes and challenges faced by the company, particularly in terms of production capacity and product quality [5][10][29]. Group 1: Xiaomi's Automotive Business Performance - Xiaomi's automotive revenue reached 213 billion yuan in Q2 2025, marking a 234% year-on-year increase [15][18]. - The number of new vehicle deliveries in Q2 2025 was 81,302, a significant rise from 27,307 in the same period last year, representing a growth of 197.7% [16][19]. - The average selling price (ASP) of Xiaomi vehicles increased from 228,644 yuan to 253,662 yuan, attributed to the launch of the higher-priced SU7 Ultra [18][20]. - Xiaomi's gross margin for its automotive segment rose to 26.4% in Q2 2025, indicating improvements in cost control and product competitiveness [20][21]. Group 2: Production Capacity Challenges - Despite positive financial indicators, Xiaomi faces significant challenges in production capacity, with delivery times for the SU7 and YU7 models extending to 35-48 weeks [25][26]. - The long delivery times may lead to potential customers reconsidering their purchase decisions, especially as competitors offer quicker delivery options [25][26]. - Analysts suggest that Xiaomi's production issues stem from rapid expansion and the need for further optimization of its new manufacturing facilities [26][28]. Group 3: Quality Concerns and Recalls - Xiaomi initiated a recall of over 110,000 SU7 vehicles due to software issues that could increase collision risks, highlighting ongoing quality control challenges [29][30]. - Customer complaints regarding product quality, including reports of vehicles being sold as "test cars," have raised concerns about Xiaomi's manufacturing standards [30][33]. - The article notes that while Xiaomi's marketing efforts have been effective, they must ensure that product quality aligns with consumer expectations to maintain brand reputation [39].