广州拟为早茶设立专项规定：预制点心差别定价，茶位费不能只收钱

Core Viewpoint - The article discusses the ongoing public consultation regarding the "Guangzhou Early Tea Inheritance and Protection Regulations" draft, highlighting the significance of establishing specific regulations for early tea in Guangzhou to enhance consumer experience and promote local culture [3]. Group 1: Market Growth and Consumer Sentiment - The Chinese catering industry has grown from 3.7 trillion yuan in 2017 to an estimated 5.5 trillion yuan in 2024, indicating a robust market [3]. - Consumers have expressed concerns about the tea seat fee and its perceived value, particularly among younger demographics who are more sensitive to pricing [6][5]. - The article notes that local consumers are generally more accepting of the tea seat fee, while younger consumers may prefer other dining options if the perceived value is not met [6]. Group 2: Regulatory Changes and Consumer Rights - The draft regulations emphasize the need for clear pricing and transparency in the tea seat fee structure, requiring operators to provide a variety of tea options and adequate service [6][8]. - Consumers' rights to know about the preparation methods of tea items are addressed, with a distinction made between traditionally and non-traditionally prepared items [8]. - The regulations propose the establishment of "Guangzhou Early Tea Classic Stores," which will be certified and monitored to ensure they meet traditional standards [8][9]. Group 3: Industry Trends and Brand Revival - There is a noted "Renaissance" in the Guangzhou early tea market, with a resurgence of traditional brands that focus on freshly made tea items [9]. - Historical brands like Huiru Lou and Qiu Da San Yuan are experiencing a revival, indicating a consumer preference for freshly prepared items over pre-made options [9]. - The management of these establishments is adapting to consumer preferences by ensuring that freshly made items are prioritized, even if it results in longer wait times [9].