Group 1 - The article highlights the viral success of a street vendor known as "Chicken Chop Guy" in Jingdezhen, who gained immense popularity through a humorous and engaging sales style, leading to increased tourism and local economic activity during the National Day holiday [1][5] - The local government has responded proactively by establishing a task force to manage the influx of visitors and ensure order during the busy holiday period, indicating a strategic approach to capitalize on this unexpected tourism boost [5][7] - Similar instances of local vendors gaining fame and driving tourism have been noted in other regions, such as Chongqing, where a vendor's popularity led to increased interest in local cuisine, showcasing a trend of grassroots marketing through social media [6][7] Group 2 - The article suggests that ordinary individuals in everyday jobs can effectively promote local tourism, challenging the notion that only celebrities can serve as effective tourism ambassadors [7] - It emphasizes the importance of emotional resonance and community engagement in driving viral marketing, particularly among younger audiences who are more likely to share and participate in such content [7] - The article also raises concerns about the need for local governments to maintain order and manage prices during peak tourist seasons, highlighting the challenges of balancing economic opportunity with community welfare [7]
鸡排哥7天涨粉47万,凭什么火出圈
21世纪经济报道·2025-09-30 15:59