西贝，全国大降价！

Core Viewpoint - Xibei has implemented a nationwide price reduction, with some dishes seeing a decrease of over 20% [2][5][7] Price Adjustment Details - On October 1, Xibei began a significant price reduction across all locations, particularly in first-tier and quasi-first-tier cities [7] - The price changes were so sudden that staff had to manually update old menus with new price tags [7] - Examples of price reductions include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan, a reduction of 23% - Five-tomato sour soup with fish from 29 yuan to 23 yuan, a reduction of 20% [10] Customer Feedback and Reactions - Xibei's customer service confirmed that the price adjustments were made based on customer feedback, ensuring consistent reductions within the same city [12] - Despite the price cuts, some customers remain skeptical, believing the reductions are too late to regain their patronage [12] Operational Changes and Challenges - Following a series of criticisms regarding high prices and low value, Xibei's founder stated that the average profit margin for the first half of the year was below 5%, with raw material and labor costs being the highest expenses [13] - Xibei has been making operational adjustments, including moving from centralized kitchen processing to on-site preparation in stores, which has increased the workload for staff [16] Management and Public Relations - The founder of Xibei, Jia Guolong, has shifted his public stance from confrontational to more conciliatory, indicating a willingness to adapt based on feedback [18] - Jia has recently cleared his social media accounts, which has drawn attention from the market [18][21]