中年人最爱的豪车，也扛不住了！

Core Viewpoint - The article discusses the significant strategic shift of Porsche from electric vehicles back to internal combustion engine models due to declining sales and financial pressures, reflecting broader challenges faced by luxury car brands in the evolving automotive market [4][5][15][16]. Group 1: Porsche's Strategic Shift - Porsche has announced a major shift in strategy, pausing its electric vehicle plans and refocusing on internal combustion engine models, including hybrids, in response to declining sales and profitability pressures [15][16]. - The company faced its most severe challenges since its IPO in 2022, including a continuous drop in stock prices, removal from the DAX index, and poor performance in key markets like China and the U.S. [16][17]. - Porsche's net profit for the first half of 2025 plummeted by 66.6%, with a sales return rate dropping to 5.5%, prompting a reevaluation of its earlier commitment to electric vehicle dominance [16][21]. Group 2: Market Context and Challenges - The luxury car market is undergoing a significant transformation, with traditional brands like Mercedes, Volvo, and Ford also retreating from their electric vehicle ambitions and increasing investments in hybrid and efficient internal combustion engines [23][24]. - The article highlights the competitive landscape, noting that domestic Chinese automakers are better aligned with consumer preferences, offering more value and features compared to traditional luxury brands [26][28]. - The overall automotive market is experiencing a shift, with China's new energy vehicle sales reaching 12.87 million units in 2022, marking a 35.5% increase, while traditional luxury brands struggle to maintain their market positions [31][32]. Group 3: Future Implications - The article suggests that the transition to electric vehicles is more complex and challenging than anticipated, as evidenced by Porsche's retreat from its electric ambitions [17][28]. - The future automotive market will not simply be a battle between fuel and electric vehicles but will involve a multifaceted competition based on technology, brand, and customer experience [38]. - The traditional automotive giants are at risk of losing their competitive edge as they face the reality of a rapidly evolving market dominated by new energy vehicles and changing consumer expectations [36][37].