十一游客反向涌进小城，超六成小城游客为“避开人流”

Core Insights - The article highlights the growing trend of "small town tourism" as more travelers seek less crowded destinations during holidays, with a significant increase in interest for such locations, evidenced by a 200% rise in searches for "where to go with fewer people" during the National Day holiday [3][5]. Group 1: Trends in Small Town Tourism - A recent survey indicates that 54.2% of respondents plan to visit small towns during the 2025 National Day holiday [4]. - The appeal of small town tourism is attributed to changing travel preferences, with younger travelers favoring unique and less crowded experiences over popular tourist spots [5][6]. - 63.9% of small town visitors prioritize avoiding crowds, valuing a quieter experience in nature [6]. Group 2: Demographics and Preferences - The primary demographic for county tourism consists of the Z generation and millennials, particularly those aged 18-34, who represent 39.87% of the consumer base [6]. - A significant portion of respondents (49.7%) noted that small towns offer high cost-performance ratios, with most planning a budget of 2001-5000 yuan for their trips [7]. Group 3: Accessibility and Infrastructure - The development of transportation networks, including high-speed rail and highways, has greatly improved access to small towns, enhancing their tourism potential [7]. - The opening of new rail connections, such as the Shenyang to Baishan high-speed rail, is expected to boost tourism in previously less accessible areas [7]. Group 4: Attractions and Cultural Significance - Small towns are increasingly recognized for their unique culinary offerings, scenic beauty, and rich cultural heritage, which are becoming major draws for tourists [8]. - Notable attractions include distinctive architecture and local customs, with 46.9% of visitors specifically seeking out unique historical buildings [8].