给游客上好保险！各地文旅纷纷出手……

Core Viewpoint - The article emphasizes the importance of travel insurance, particularly in tourist areas like Kashgar, where local governments are providing insurance coverage for visitors to enhance safety and security during their travels [4][5]. Group 1: Kashgar's Travel Insurance Initiative - Kashgar has implemented a unified travel insurance program called "Anxin You" for all tourists visiting its scenic spots since last year, continuing this initiative this year [4]. - The insurance covers all visitors, including local, domestic, and international tourists, and is underwritten by the People's Insurance Company of China (PICC) Kashgar branch [4]. - Coverage includes accidental death, medical expenses, and property loss, with a maximum compensation limit of 500,000 yuan for injuries or fatalities [4][5]. Group 2: Impact on Tourism - The implementation of the "Anxin You" insurance is expected to provide a solid safety guarantee for the development of the tourism industry in Kashgar, which has seen a significant increase in visitor numbers [5]. - In the first eight months of this year, Kashgar received over 40 million tourists, generating more than 36 billion yuan in tourism revenue, both figures reflecting over 20% year-on-year growth [5]. Group 3: Other Regions Offering Travel Insurance - Other regions in China, such as Hebei and Hainan, have also introduced similar travel insurance products to enhance tourist safety [7][8]. - Hebei launched the "Chuang You Hebei Anxin Insurance" aimed at compensating tourists for injuries or accidents during their visits [7]. - Hainan's "Jia Anxin" self-driving tour insurance provides comprehensive coverage for tourists purchasing self-driving travel products, with a total coverage amount of approximately 50 million yuan [7]. Group 4: Growing Focus on Travel Insurance - The insurance industry is increasingly focusing on travel-related insurance products, with PICC developing 35 specialized insurance products for tourism and cultural events [8]. - As of June 30 this year, PICC's personal travel insurance has provided risk coverage totaling 34 trillion yuan, marking a year-on-year increase of 23.26% [8].