Core Viewpoint - The Xiaomi 17 series has achieved sales exceeding 1 million units, demonstrating faster sales compared to previous models [1][4][7]. Sales Performance - Xiaomi 17 series sales surpassed 1 million units as of October 2, 2023, with production being ramped up to meet demand [4][10]. - The series set a record for first-day sales, with the Xiaomi 17 Pro Max model accounting for over 50% of total sales within the series [10][12]. - The launch on September 25, 2023, was marked by significant consumer interest, leading to a strong initial sales performance [10][12]. Market Position and Competition - Xiaomi aims to compete directly with Apple, particularly in the high-end market segment, with the Xiaomi 17 series priced starting at 4,499 RMB [10][12]. - Despite a reported 20% downward adjustment in total shipment targets for the Xiaomi 17 series, the company remains confident in surpassing the sales of the previous Xiaomi 15 series [12][14]. - The competitive landscape includes pressure from Apple and Huawei, with analysts noting that the demand for the standard version of the Xiaomi 17 is lower than expected [12][13]. Product Features and Innovations - The Xiaomi 17 series features innovative designs and technologies, including a new "super pixel" low-power display, which has attracted consumer attention [10][12]. - The introduction of a 1TB version of the standard model is expected to enhance the product mix and overall order volume compared to the previous generation [17]. Stock Market Reaction - Following the announcement of the sales figures, Xiaomi's stock price rose over 3%, reaching 55.65 HKD per share [19].
卖爆了!小米17系列,销量超100万台!
中国基金报·2025-10-02 03:21