太火爆！万达电影“崩了”，最新致歉→

Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpected traffic [1][4]. Group 1: Event Details - The joint event with "Love and Deep Space" launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57, with issues persisting for over an hour [4]. - Despite attempts to enhance server capacity, the sudden surge in traffic exceeded expectations, causing loading delays and errors in the Wanda Film app and mini-program [1][4]. Group 2: Game and User Demographics - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to publicly launch on January 18, 2024, targeting primarily female users [7]. - The game aims to enhance player immersion and interaction through detailed character customization based on emotions and expressions [7]. Group 3: Previous Collaborations and Strategies - Wanda Film has a history of similar collaborative events, as indicated in their semi-annual report, which highlights efforts to expand cinema consumption models and engage with various IPs, including anime and games [7][8]. - Previous successful collaborations include events with "Identity V" and "Night of Light," which attracted significant player engagement and contributed to revenue growth during off-peak periods [7][8]. Group 4: Financial Performance - In the first half of the year, Wanda Film reported a revenue of 6.689 billion yuan, a year-on-year increase of 7.57%, and a net profit of 536 million yuan, reflecting a substantial growth of 372.55% [8].