“鸡排哥”，火！正新鸡排，凉？

Core Viewpoint - The article highlights the contrasting fortunes of "Chicken Brother" Li Junyong, who has gained popularity during the National Day holiday, and Zhengxin Chicken, which is experiencing a significant decline in its business operations and reputation due to various issues [6][8]. Group 1: Business Performance - Zhengxin Chicken's store count has drastically decreased from over 25,000 in March 2021 to approximately 10,000 by September 2025, marking a decline of 60% [4][8]. - The average price of Zhengxin Chicken has increased, with single pieces now exceeding 14 yuan in Beijing and over 12 yuan in Shanghai, compared to the previous 10 yuan combo [12][8]. Group 2: Food Safety Issues - Zhengxin Chicken has faced multiple food safety scandals, including incidents of maggots found in food and other hygiene violations, leading to investigations and store closures [14][16]. - Complaints related to Zhengxin Chicken have surged, with over 1,338 complaints reported, primarily concerning food freshness and hygiene problems [17]. Group 3: Competitive Landscape - In contrast to Zhengxin Chicken's struggles, "Chicken Brother" emphasizes food safety and transparency by showcasing inspection reports that confirm compliance with health standards [18].