第一批因“鸡排哥”诱惑吃正新鸡排的人，已经开始“喷射”了？

Core Viewpoint - The unexpected popularity of "Chicken Chop Brother" has reignited consumer interest in Zhengxin Chicken Chop, but the brand struggles to convert this attention into sustainable business growth due to ongoing food safety issues and a decline in product quality [1][5][20]. Group 1: Consumer Sentiment and Brand Image - Many consumers have been drawn to Zhengxin Chicken Chop due to the emotional value provided by "Chicken Chop Brother," rather than the product itself [5][15]. - Despite the surge in interest, numerous negative comments about Zhengxin Chicken Chop's food safety and quality have emerged, with consumers expressing concerns over hygiene and product consistency [4][10][18]. - The brand has faced multiple food safety scandals, including reports of insects in food and unsanitary kitchen conditions, which have severely damaged its reputation [6][7][8][20]. Group 2: Business Performance and Market Position - Zhengxin Chicken Chop experienced rapid growth, expanding from 10,000 stores in 2017 to 25,000 by 2022, but this aggressive expansion has led to market saturation and declining profitability [12][14]. - The number of Zhengxin Chicken Chop stores has decreased significantly, dropping from 25,000 in early 2022 to just over 10,000 by October 2023, indicating a loss of consumer trust and market competitiveness [14][20]. - The brand's reliance on a narrow product range has limited its ability to adapt to changing consumer preferences, further exacerbating its challenges in a competitive market [14][18]. Group 3: Future Outlook - The sustainability of the current consumer interest driven by "Chicken Chop Brother" is uncertain, as the brand's underlying issues may lead to a quick decline in customer enthusiasm once the novelty wears off [15][20]. - Zhengxin Chicken Chop must address its food safety and quality control issues to rebuild consumer trust and ensure long-term viability in the market [20].