小熊养生壶“炸”出信任裂痕，昔日92亿家电新秀李一峰“遇坎”

Core Viewpoint - The article discusses the recent safety incident involving a "high-temperature resistant" health pot from Bear Electric, which has raised significant public concern regarding product quality and safety issues. This incident is not isolated, as the company has faced multiple complaints about product quality in the past, highlighting ongoing challenges in maintaining product standards while pursuing growth in new business areas [3][10][32]. Group 1: Incident Overview - A recent explosion of a Bear Electric health pot resulted in severe burns to a one-year-old child, drawing widespread media attention [5][6]. - The company has faced multiple complaints regarding product quality, including issues with various appliances such as steamers and rice cookers [10][11]. - The company has acknowledged the incident and is investigating the cause while emphasizing that their products undergo multiple safety tests [7][10]. Group 2: Financial Performance - Bear Electric reported a revenue of 47.58 billion yuan in 2024, marking a historical high, but the year-on-year growth rate fell to 0.98%, indicating a slowdown in growth momentum [16]. - The company's net profit attributable to shareholders dropped by 35.37% to 2.88 billion yuan, the lowest in three years, reflecting increasing profitability pressure [17]. - In the first half of 2025, Bear Electric's revenue rebounded to 25.35 billion yuan, a year-on-year increase of 18.94%, with net profit rising by 27.32% to 2.05 billion yuan [17][18]. Group 3: Business Strategy and Market Trends - Bear Electric is diversifying its revenue streams, with the personal care small appliance segment experiencing a remarkable revenue increase of 415.99% in the first half of the year, although its gross margin decreased by 8.29 percentage points [21][20]. - The kitchen small appliance segment, traditionally the core business, contributed 66.02% of revenue in the first half of 2025, down from 77.33% in 2023, indicating a shift towards diversification [20]. - The overall retail sales of kitchen small appliances in China showed a decline in volume despite a 9.3% increase in retail value, suggesting a potential shrinking consumer demand in the sector [22]. Group 4: Company Background and Challenges - Bear Electric was founded by Li Yifeng in 2006, who successfully identified market opportunities and leveraged e-commerce to grow the brand rapidly [27][30]. - The company was listed on the Shenzhen Stock Exchange in 2019, becoming known as the "first stock of creative small appliances" [29]. - Despite past successes, the company now faces significant challenges in balancing growth with product quality, as evidenced by the increasing number of consumer complaints [32][33].