21世纪经济报道·2025-10-03 10:08Core Insights - The article highlights the rapid growth and user engagement of the Gaode Street Ranking, which reached over 400 million users within just 23 days of its launch, marking a new record in internet growth [3][4][6] - Gaode is transforming from a navigation tool to a comprehensive lifestyle service platform, reflecting a significant shift in user behavior and perception [2][8] User Engagement and Growth - Gaode's Street Ranking has become one of the fastest-growing products, achieving a user penetration rate of nearly 50% among Gaode's 890 million monthly active users [1][4] - On October 1, Gaode's daily active users peaked at 360 million, setting a new historical record [11] Market Trends and Consumer Behavior - The combination of the National Day and Mid-Autumn Festival in 2025 is expected to create a "super holiday" lasting eight days, driving significant consumer demand and increased foot traffic in offline services [4][6] - The article notes a 300% increase in traffic to local eateries and a 150% year-on-year growth in Gaode's restaurant orders during the holiday period [4][6] Unique Value Proposition - The Street Ranking's credibility is based on real user behavior metrics, including navigation to stores, repurchase rates, and geographic diversity, enhanced by AI and credit scoring to filter out false data [6][12] - Gaode has covered over 300 cities and listed 1.6 million offline businesses, achieving a tenfold increase in user numbers in a short time [6][12] Strategic Initiatives - Gaode launched a support plan with over 1 billion yuan in subsidies to promote local businesses, resulting in significant interest from restaurant owners [7][12] - The integration of the Street Ranking with other Alibaba services, such as group buying on Taobao and Ele.me, aims to streamline the consumer experience and enhance transaction efficiency [12] Competitive Landscape - The competition in the local lifestyle service market is expected to intensify post-holiday, with the sustainability of Gaode's Street Ranking model being crucial for its long-term success [13]