Workflow
初中辍学卖包子,安徽老板年入16亿
创业邦·2025-10-06 10:20

Core Viewpoint - The article highlights the success story of Baba Food, a leading Chinese steamed bun company, founded by Liu Huiping, who transformed his humble beginnings into a publicly listed company with an annual revenue of 1.6 billion and a market value of several billion [4][15]. Company Background - Liu Huiping, born in 1977 in Anhui Province, dropped out of school to support his family and initially struggled in various jobs before venturing into the food industry [6][8]. - After several failed attempts in different locations, Liu found success in Shanghai by adapting his products to local tastes and opening a shop named "Liu Shifu Da Bao" in 2001 [8][10]. Brand Development - In 2003, Liu rebranded his business to "Baba Mantou" to create a more fashionable image and facilitate franchise opportunities [11]. - The company emphasized standardized production and quality control, establishing a central kitchen to ensure product consistency [13][15]. Financial Performance - Baba Food went public on October 12, 2020, becoming the first listed company in the Chinese steamed bun sector [15]. - For the first half of 2025, Baba Food reported a revenue of 835 million, a year-on-year increase of 9.31%, and a net profit of 132 million, up 18.08% [15]. - The second quarter of 2025 saw a revenue of 465 million, a 13.50% increase, with net profit reaching 94.45 million, a 31.42% growth [15]. Market Expansion - As of the second quarter of 2025, Baba Food had 5,685 franchise stores, with a net increase of 542 stores in the first half of the year [15]. - The company is also expanding into group meal and retail channels, with group meal revenue reaching 199 million, a growth of 18.99% [15]. Challenges and Strategies - Baba Food faced growth challenges starting in 2022, with a decline in net profit and franchise store revenue [16]. - The company is implementing various strategies, including store renovations and training support, to improve franchise performance [16]. - In 2025, average franchise store revenue showed a year-on-year increase of 2.7%, indicating a recovery trend [16]. Future Outlook - Baba Food is pursuing market expansion through acquisitions, including a strategic investment in the well-known brand "Manxiangren" [18]. - The company aims to strengthen its presence in Central China and has plans to establish a central kitchen in Wuhan [18]. - Liu Huiping aspires to make Baba the world's leading brand in Chinese steamed buns, reflecting his long-term vision for the company [18].