金价飙涨，记者实探黄金市场！金店老板称“黄金是‘慢牛’行情”，有人提醒理性消费

Core Viewpoint - The article highlights the vibrant activity in the gold market during the recent holiday period, driven by rising gold prices and promotional activities from various gold retailers [1][2]. Group 1: Market Activity - The gold market in Shanghai's Yuyuan experienced significant customer traffic during the holiday, with many consumers eager to purchase gold despite rising prices [2][3]. - Retailers reported a "slow bull" market trend, indicating a steady increase in gold prices, which has not deterred consumer interest [2][3]. - Various gold shops implemented substantial promotional discounts, such as price reductions per gram of gold, to attract customers [3][5]. Group 2: Promotional Strategies - Discounts on gold jewelry included reductions of 50 to 130 yuan per gram, with some stores offering additional online coupons for further savings [5][6]. - One store reported that the effective price for gold could drop to just over 1000 yuan per gram after applying all discounts [5][6]. - The popularity of different gold styles, including traditional craftsmanship and modern designs, has been noted, with specific items like the "Eight Treasure Compass" gaining traction among consumers [6]. Group 3: "Old for New" Trend - The "old for new" exchange program has gained popularity, with many customers opting to trade in old gold for new pieces, often at a minimal additional cost [7][8]. - Different brands have varying rules for the exchange program, with some requiring additional payments based on the weight and condition of the old gold [8][10]. - Customers perceive gold as a valuable asset, with many believing that the long-term price trend will continue to rise, making the exchange program appealing [11]. Group 4: Wholesale Market Insights - The wholesale gold market at Zijingcheng was bustling, with many customers exploring various gold items, indicating a strong demand for gold jewelry [13][14]. - Prices in the wholesale market were reported to be lower than retail, with gold priced at approximately 926 yuan per gram for standard gold and 946 yuan for traditional gold [16]. - Some retailers emphasized the importance of verifying the gold's purity, as not all brands may meet the expected standards [18]. Group 5: Investment Opportunities - The article notes a significant increase in gold investment interest, with prices rising over 200 yuan per gram in the past five months [19]. - Promotional offers on investment gold bars and coins were highlighted, with discounts making them more attractive to potential investors [20]. - Retailers advised that gold investment should be viewed as a long-term strategy, as short-term gains are unlikely [20].