在白沟,这里有北方商埠的流量密码|十月行记
经济观察报·2025-10-08 04:20

Core Viewpoint - The article highlights the transformation of Baigou from a traditional trading hub to a global e-commerce powerhouse, emphasizing its significant growth in the bag industry and the integration of digital commerce into its business model [31][32]. Group 1: Historical Context and Evolution - Baigou, located in the northern part of Xiong'an New Area, has a rich history as a significant trading port, dating back to the Song and Liao dynasties, which laid the foundation for its commercial culture [5][9]. - The local bag industry began in the 1980s with street vendors, evolving from small-scale operations to a modern industrial base, now producing nearly 50 billion yuan in annual output [12][13]. Group 2: Current Industry Landscape - Baigou is now one of China's largest bag production and sales bases, with over 40,000 e-commerce entities and nearly 80,000 employees, showcasing a complete industrial chain [13][7]. - The town handles an average of 1.2 million express deliveries daily, reflecting its transition from a traditional market to a digital trade hub [7]. Group 3: E-commerce and Digital Transformation - The rise of e-commerce has significantly impacted Baigou, with local businesses adapting to online sales through platforms like live streaming and social media, marking a shift from traditional sales methods [15][16]. - Baigou's e-commerce ecosystem has developed a complete closed loop, including associations for e-commerce and live streaming, fostering a collaborative environment for businesses [17]. Group 4: Cross-border E-commerce Growth - Cross-border e-commerce has emerged as a new growth point for Baigou, with exports reaching 199 countries and regions, supported by the establishment of a cross-border e-commerce industrial park [19][20]. - The local government is actively promoting e-commerce development through financial support and training programs, facilitating the transition of traditional merchants to digital platforms [21][22]. Group 5: Future Development and Infrastructure - Baigou is undergoing a transformation into a comprehensive consumption experience center, integrating various business functions and enhancing its appeal as a tourist destination [24][26]. - Infrastructure improvements, such as the upcoming R1 line rapid transit, will further integrate Baigou into the Beijing-Tianjin-Hebei economic region, enhancing its logistical capabilities [30].