日经中文网·2025-10-07 08:07Core Viewpoint - BYD's sales in Japan have significantly increased, driven by aggressive discount promotions, with the best-selling model being the SUV "Haiyan 7" [2][4]. Group 1: Sales Performance - In September, BYD sold 802 vehicles in Japan, approximately three times the sales from the same month last year [4]. - The previous record for BYD's sales was 514 vehicles in June, which has now been surpassed [4]. - The discount promotion, which started on September 1 and lasted for one month, covered all models with discounts ranging from 500,000 to 1,170,000 yen [4]. Group 2: Model Specifics - The best-selling model for BYD in Japan is the SUV "Haiyan 7," followed closely by the small car "Dolphin" [4]. - The "Dolphin" model saw a price reduction of 500,000 yen, with a starting price of 2,492,000 yen (approximately 118,000 RMB) [4]. - The "Haiyan 7," which was launched in April, had a price cut of 730,000 yen [4]. Group 3: Competitive Landscape - Tesla's sales in Japan, categorized under "others," reached 1,471 vehicles, marking a year-on-year increase of 2.8 times [5]. - Tesla's main model, the "Model 3," had a maximum price reduction of 550,000 yen from May to the end of September [5]. - Both BYD and Tesla achieved record monthly sales in Japan, indicating that imported vehicles are becoming a major driver of pure electric vehicle (EV) sales in the country [2].