Core Viewpoint - The article discusses the challenges and strategies related to unsold mooncakes after the Mid-Autumn Festival, highlighting the seasonal nature of mooncake sales and the various methods companies use to manage excess inventory [4][11]. Group 1: Sales and Inventory Management - Mooncake sales are concentrated in the two weeks leading up to the Mid-Autumn Festival, leading to a high risk of unsold inventory [4][6]. - Supermarkets often implement promotions such as "buy one get one free" to clear unsold mooncakes, with significant discounts on the day of the festival [5][6]. - Companies like Five Star and Guangzhou Restaurant emphasize the importance of market forecasting and inventory management to avoid overproduction and waste [7][8]. Group 2: Handling Unsold Mooncakes - Unsold mooncakes can be repurposed as employee benefits or sold at discounted prices to nearby supermarkets [6][11]. - Consumers often find creative ways to use leftover mooncakes, including donating them to charity organizations that distribute them to low-income individuals [11]. - There are also markets for near-expiry mooncakes, which can be sold as "near-expiry" products, with prices around 1500 yuan per ton [13]. Group 3: Regulatory and Safety Measures - Regulatory measures are in place to ensure that expired mooncakes are properly disposed of and do not re-enter the market [16]. - The "Festival Food Daily Reporting System" requires companies to report production and sales data to local food safety authorities [16]. - The production of mooncakes in China has been increasing, with a projected production of 548,000 tons in 2024, reflecting a growth of 11.4% year-on-year [16].
卖不完的月饼,都去哪儿了?
凤凰网财经·2025-10-07 02:28